02Growth & Strategy

A month of planned content, published and replied to, with numbers at the end.

• Monthly content calendar
• Static, reel and story creative
• Community management and replies
• Monthly performance report

Rankings that compound, built on a technically sound site.

• Technical audit and fixes
• Keyword and intent mapping
• On-page and content plan
• Monthly rank and traffic reporting

Revenue from the customers you already paid to acquire.

• Lifecycle and segmentation map
• Automated journeys built and live
• Template design and copy
• Retention and repeat-rate reporting

Paid acquisition where every rupee is traceable to a result.

• Account and campaign structure
• Creative testing framework
• Conversion tracking before launch
• Weekly optimisation and reporting

One plan across television, print, outdoor and digital — and one invoice.

• Audience and reach plan
• Channel mix and budget split
• Negotiation and release orders
• Post-campaign reach report

Hoardings, transit and street furniture, planned by footfall rather than by photo.

• Site selection with traffic data
• Vendor negotiation and booking
• Artwork adaptation and printing
• Mounting proof and monitoring photos

Creator-style content made for the feed, licensed for your paid ads.

• Creator casting and briefing
• A monthly batch of vertical videos
• Hook and variant versions for testing
• Usage rights in writing

The right creators, briefed properly, measured past the view count.

• Creator shortlist with real audience data
• Negotiation and contracting
• Brief, approvals and delivery management
• Reach, engagement and conversion report

Campaigns and live activations with some of India’s largest creators.

A broadcast-ready film, from script to the version the channel accepts.

• Script, storyboard and treatment
• Production and direction
• Post, grade, mix and voice-over
• Broadcast-spec masters and cutdowns

Film made for the platform it will actually be watched on.

• Concept and script
• Shoot and direction
• Platform-specific edits and aspect ratios
• Subtitles and thumbnail set

What you stand for, why it is different, and how it looks everywhere.

• Positioning and messaging framework
• Logo, palette and typography
• Brand guidelines document
• Launch asset set

Earned coverage in the publications your buyers actually read.

• Story angles and press kit
• Journalist and publication outreach
• Interview and spokesperson prep
• Coverage report

One number everyone trusts, instead of four dashboards that disagree.

• Tracking plan and event taxonomy
• GA4, server-side and pixel setup
• Attribution model
• Reporting dashboard